Brand Identity...
# FIRST
Brand Identity
Our team creates a seamless, innovative, market-disrupting brand identity from logo through to tone of voice. Whether you have a new or an established business, our team will assist you in developing your brand identity or building on an existing one. Our brand consultants work collaboratively with clients from the very beginning of logo designs, right through to the retail branding and customer experience. We visually identify the business values and personality of your brand, and ensure this is maintained across all media channels.
# SECOND
Brand Guidelines
Our brand consultants aim to ensure your brand identity remains consistent throughout your business. BeHive curates brand guidelines, in-depth guides designed to be easily understood and utilised by your internal and external teams, as part of our clients’ brand identity development. These guidelines will ensure that your tone of voice remains the same, regardless of who is writing your content, and your website and social media channels are tonally and visually consistent. Your guidelines also support training new employees, helping them understand your brand identity.
# THIRD
Brand Collateral
Building on your brand identity we influence purchase behaviour by developing commercial, practical, engaging and innovative packaging design and brand collateral. Continuing your consistent brand identity across every touchpoint, culminates in your packaging design, stationary and marketing material. Your packaging, print and digital assets may be the final touchpoint, assimilating itself into your customers life. Utilising your visual identity to create engaging, memorable brand collateral is key to your successful brand.
# FOURTH
Online Identity
Brand identity should be consistent across all channels, running seamlessly between in-store and online experiences. To customers, a brand is a single concept. Ensuring this identity is maintained online ensures your customers have a familiar user experience and can connect across multiple platforms. Brand guidelines should be present in your website’s design and in the tone of your onsite content. It should also be consistent across all social media channels to ensure your brand message is conveyed appropriately. We implement a coherent transition between all online channels, protecting your brand image and connecting with customers across all touchpoints.
# FIFTH
Marketing Communication
Once your brand identity and guidelines have been established, our brand consultancy specialists will apply this as part of a wider marketing and communication strategy. Whether through social media or advocacy, we can help showcase your identity and spread your brand message to a range of online and offline audiences. Sponsorships, investments and collaborations are just some of the ways we establish brand awareness. For emerging brands, we craft key stakeholder brand presentations.
RETAIL BRAND IDENTITY
Brand Consultancy
As a brand consultancy in the retail industry, we deliver brand strategies, visual identities and brand guidelines, informed by market research, analytics and customer insights. Our tailored brand consultancy services are intended to set your apart from the competition and cement your position in the industry as a disruptive brand. This work reflects a deep understanding of your brand and consumer needs.
Our practices draw on 35+ years of design, manufacturing and installation expertise to produce industry renowned interior design projects.
We work collaboratively to achieve a coordinated balance between interior architecture, design features, finishes and materiality.
With global clients like Lifestyle, Van Huesen and emerging players including Logitech and Mi, BeHive is re-thinking the way customers experience brands in the real world.
Our clients are visionary leaders who embrace the new era of digital consumers and understand that the shopping experience is evolving.
Our retail interior spaces are designed to bring brands to life. Tapping into the core of what consumers want from their real-world experience and giving that to them through considered experiences.
We weave your unique brand story into every customer interaction to create an authentic and natural connection. The result is a unique and engaging experience that creates a stronger sense of brand love and loyalty.
As India’s leading brand consultancy and creative design agency, BeHive creates innovative brand experiences utilizing the benefits of digital and physical spaces.
Our team of project managers expertly handle and coordinate store fit-outs, concessions, pop-ups, bespoke furniture and lighting. As a full service commercial design agency, we work closely with brands from initial concept and design to production and installation – all with the purpose of generating maximum return. We understand the difficulty of dealing with a fleet of different personnel on a single project. Each of our clients work with a dedicated project manager, who is their main point-of-contact. Our project managers orchestrate each stage of your timeline to provide access to a network of global manufacturers who are experts in their field.
Whether we work closely with you every step of the way or hand over the final product at completion. In both cases, we listen to your goals, map them out and bring them to life.
